Connect directly with your fans, be free from algorithmic gatekeeping, get paid more.
Connect directly with artists, be rewarded for your support and become part of their journey.
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Our guiding principles for building a better music ecosystem
Artists are paid the majority of the profits. All artist payments are transparent. The creator should have the power.
Currently early fans get nothing. We believe they should benefit from their early recognition of an artist, and that that will incentise more support of early artists
Music discovery should not just be watched over by loving algorithms but curated by artists and great tastemakers
We want to make being a band make sense economically again. We are losing the next Beatles and we don't even realise it.
While we are starting with musicians, all forms of art has fans and all artists should be supported.
Technology should empower creativity, not restrict or exploit it.
We recognise not everyone can be a professional artist, but having fans at any size is a wonderful thing.
Just human artists, not AI. We believe AI can be a great tool for artists but it should be used to enhance, not replace.
Currently artists pay to make their music and give it to the streaming services for free. Then are paid a fraction of a pence/cent per listen. We love Spotify as a listener but for artists the streaming model is broken and disheartening.
Early fans should be rewarded. There has been no benefit to being an early discoverer of a new artist. We want that to change, to incentivise those early fans that are so helpful to artists. Money aside, early fans keep new artists going and give important feedback.
Not everyone can make a career as an artist, but it is possible for artists to earn more. How? Give early fans exclusive access - to b-sides, demos, songs, DAW project files, live gigs, chat etc etc. The artist decides how much they want to charge and for what.
That would take 4,000 streams for an artist to make. So say 12,000 minutes or 200 hours of listening. You'd probably be flagged as a bot if you listened that much.
Artists that do successfully build a following or get signed find they are still up against it. Even with millions of followers on social media the artists message only goes out if enough people like it, and that doesn't work eg for ticket sales for particular cities. The artist isn't in control of what their fans see, and the fans aren't in control of what they want to see.
The signed artists find they are subsidising the label. They're lucky if they get 20% of their streaming revenue before costs.
Each week we choose an artist to feature. This week we're featuring Sarah Chen, an indie electronic artist who's redefining the boundaries of ambient music with microtonal synths.
Discover MoreFrom bedroom producer to festival headliner - follow the journey of artists who've built their careers on their own terms through direct fan support.
Read StoriesDiscover hidden gems selected by our most active community members. New playlists updated weekly.
Listen NowThe current music industry is broken. Out of 11 million artists on Spotify, only 13,000 make a decent wage.
That's the percentage of artists who can sustain themselves through traditional streaming. We're here to change that by connecting artists directly with their true fans.
Learn MoreHave you noticed there are very few new bands in the charts any more? That's because the economics don't work well at all. The Beatles, Oasis, Pink Floyd, Led Zeppelin of today don't exist because they can't. We don't realise what we're losing.
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